A case study video about how Magnolia Bakery is using Smartsheet to organize daily operations. I shot this on location in New York, NY.
Chief Baking Officer Bobbie Lloyd organizes the daily operations and franchising model for Magnolia Bakery with Smartsheet’s project management software, successfully opening locations worldwide.
Based in New York City, Magnolia Bakery is credited with launching the cupcake craze and now has locations in Los Angeles, Chicago, Moscow, Mexico City, Tokyo, Beirut, Kuwait City, Doha, Abu Dhabi, and Dubai. Smartsheet helps management in NYC ensure branding and ingredient quality are consistent, and lets them communicate with both employees and external vendors.