Video Portfolio

NEC Digital Advertising

Posted on May 19, 2010 in Case Studies

A case study video about how NEC Digital Advertising and Vukunet were partnering with Microsoft SQL to provide a platform for moving content and advertising across multiple screens from a central location.  I shot this on location in New York and Chicago.

Microsoft approached us with the need to tell the story of how Microsoft SQL Server can deliver mission-critical services. Our solution consisted of a series of partner-facing videos demonstrating how SQL server can access, manage, and deliver information across any organization anywhere in the world. For the first of the three videos in the series, Microsoft partnered with NEC and Vukunet, which provided a platform to move content and advertising across multiple screens from one central location. We managed the production and shot the series in New York and Chicago, establishing the process and executing it from start to finish-from script writing through post-production. The SQL Server video series we shot continues to drive product interest and awareness of its versatile role in advertising solutions.

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