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Voice-following automated teleprompter on David's camera setup

Seattle / Video · Design · Content systems

Agency-level craft.
Zero agency bloat.

A creative studio for stories, brands and the systems behind them. From customer films and motion design to infographics, research-led websites and smarter content workflows.

Led by David and Kitty Kennedy. We build the right team for the brief — hands-on when a small crew is enough, with trusted specialists and production partners when it isn't.

Explore the workLet's talk

On set: a voice-following teleprompter. Practical automation, human delivery.

Experience across in-house teams, freelance projects and agency partnerships

Also: KeyBank · LeoStella · Magnolia Bakery · Populous · ROOT Sports · Vivun

Selected work / The thinking behind it

Good work solves
a real problem.

The brief changes. The principle doesn't: understand the audience, choose the right approach, and put the budget where it makes a difference.

Browse all work

01 / Highspot

A brand campaign, built from the inside.

Make an abstract sales-enablement problem recognizable: the chaos of disconnected tools versus a clearer way to work.

The approach
Script and storyboard first. A small directed production team, in-house editing and motion design carried the idea through to the finished campaign.
Why it matters
A cohesive commercial without outsourcing every stage. Creative direction, production and post stayed close to the people who understood the product.

While Director of Digital Media at Highspot

Spaceflight mission infographic designed by KittySpaceflight mission patch designed by KittySpaceflight mission patch designed by KittySpaceflight mission patch designed by Kitty

02 / Spaceflight

Your brand. A system that travels.

Give a technical launch program a recognizable visual language across missions, formats and audiences.

The approach
Start with the brand's colors and typeface, then build a custom infographic template, mission badges and matching graphics. Two approved ad concepts became 15 placements across three networks.
Why it matters
A reusable foundation rather than starting over for every launch. Aerospace graphics, patches and presentation assets all feel like the same brand — not our personal style.

Kitty's work for Spaceflight

03 / Expeditors

Complex logistics. A clear story.

Help an audience understand a complicated logistics product without asking them to become subject-matter experts first.

The approach
Learn the product, shape the script, then use motion design and editing to make the explanation flow. The message drives the animation, not the other way around.
Why it matters
Script, design and delivery work toward the same goal: a useful explanation customers can actually follow.

While at Expeditors

04 / Smartsheet × MOD Pizza

A customer story. Not a crew invasion.

Show how MOD Pizza uses Smartsheet to support a fast-growing restaurant business, with the people doing the work telling the story.

The approach
One person handled camera, direction and editing. Interviews and location footage were planned together to keep the shoot focused and the footprint small.
Why it matters
Clear customer proof without the travel and coordination of a large crew. A real business, a recognizable challenge, and a story that connects the product to its use.

While at Smartsheet

SNL Blog news and cast tracker website

05 / SNL Blog

Beyond the finished video.

Build a focused publishing home for an ongoing subject, rather than a static page that stops being useful after launch.

The approach
Organize news and cast information into a working editorial site. The live experience demonstrates the same thinking we bring to content: structure first, then presentation.
Why it matters
A real example of our web capabilities — and of thinking about how content will be found and used, not just how it looks.

Independent editorial project · not affiliated with Saturday Night Live or NBC

Visit SNL Blog
Everly website redesignEverly research affinity map

06 / Everly

Better decisions start with listening.

Visitors couldn't easily understand Everly's services or find the next step. The redesign aimed to make free consultations and sample offers easier to discover.

The approach
A 28-person survey, interviews with three couples and two experts, and usability tests with five people informed navigation, process copy and design changes.
Why it matters
Six specific fixes grounded in observed behavior, not taste alone. Research connected the visual work to the business goal; conversion lift wasn't measured.

Client website redesign · three-person team

Production / Right-sized, not stripped back

Not cheaper video.
Better decisions.

Compact in-house interview setupFinished interview frame from camera AFinished interview frame from camera B

Same brief. A lighter footprint.

Outside agencies were charging several thousand dollars a day to send a 12-person crew. A comparable production was later handled in-house with a small team at a fraction of the cost.

The lesson isn't “never hire an agency.” It's knowing which jobs need that scale and which don't. Planning, lighting, sound and a clear brief matter more than a headcount.

Two people. A live broadcast.

Camera, sound, switching and remote connections planned together. A two-person crew ran a live switcher and broadcast across multiple channels to thousands of customers — with locked-off cameras that needed no operators.

Highspot in-house work · Live switcher setup above, broadcast camera A and B below

Two-person crew running the live switcher and streamLive broadcast output from camera ALive broadcast output from camera B

The right camera for the job.

A remote conversation can be the right answer. So can a compact camera team or a full cinematic production. We've worked at each scale — the story, audience and budget decide.

Remote / Webcam

Remote / Webcam

A coached conversation, without a traveling crew.

  • Logitech webcam
  • Desk LED on a tripod
  • USB podcast mic

1 remote producer + talent

In-house / Camera crew

In-house / Camera crew

Controlled light, clean sound. A small, capable team.

  • Sony a7S III cameras
  • Studio lights
  • Lavalier mic
  • Voice-following teleprompter

2-person crew + talent

Cinematic / Full production

Cinematic / Full production

Proven at larger scale, with the crew and craft the brief calls for.

  • RED cinema camera
  • Staged studio lighting
  • High-end boom mics

20-person production crew

Systems / Built before AI became a buzzword

200+ interviews.
A library, not a backlog.

At Highspot, David turned years of footage into a searchable customer library. Non-editors could find customer quotes and shape a rough story; the specialist could focus on finishing. The value wasn't a single tool — it was a process the whole team could use.

Customer interview library

Find the quote. Build the story.

Transcript excerpts

00:18

Before, each team kept its own version of the plan.

00:42

We needed a process that gave everyone a clear view of the business.

01:06

Now our teams can work from the same information and spend less time chasing updates.

Customer interview filmed at an office table

Customer 01 / Operations

Original interview footage / Full-resolution source retained

Story selects / 0

No quotes selected.

Workflow illustration with sample interviews and invented excerpts, not customer quotations. Original production stills; private names and transcripts are not shown.
  1. 01

    Organize

    Create lightweight copies of 200+ interviews, keeping the original 4K footage ready for finishing.

  2. 02

    Find

    Search transcribed interviews for what customers actually said instead of scrubbing through hours of video.

  3. 03

    Shape

    Anyone on the team can copy quotes into a rough story by editing text — no editing experience needed.

  4. 04

    Finish

    Export the timeline, reconnect the full-resolution originals and polish the final edit in Final Cut Pro.

Search → copy quotes → assemble a story → reconnect 4K originals. A repeatable process, not another pile of files.

Explore our content systems

About Us

Led by two people.
Built around your project.

We keep strategy and creative direction close to the work. When the brief calls for more, we bring in contractors, specialists or an agency partner — without making every project pay for a permanent large team.

David Kennedy

David Kennedy

Producer, director & digital media leader

Built in-house video programs at Smartsheet and Highspot. Customer stories, campaigns, live broadcasts and Tribeca executive production.

Individual profile
Kitty Kennedy

Kitty Kennedy

Creative strategist, scriptwriter & designer

From logistics explainers to aerospace infographics: motion, graphic design and research-led thinking that adapts to the brand.

Individual profile
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